Here's 5 Trends for the Current Year You Cannot Afford To Ignore:
1. Mobile Readers are Surpassing Desktop Readers
What does that mean for you? Your online presence may be seriously lacking. Fortunately, we know how to make this task as easy as possible. You'll need a website that is designed for both smartphone screens and regular sized computer monitors, as people sitting down tend to have different reading and searching habits than people on the go. We'll help you navigate these waters.
2. Your Website is Not Meant for You, It's Meant for Them
You may think your web page is perfectly simple and presentable, but your readers may not agree. You have to be certain that you haven't overwhelmed them with too much information, too much filler, too many menus, and the list goes on. This is doubly true if we're talking about mobile readers.
3. A.M.P Is Your Ticket to Staying Ahead of the Game
Haven't heard of it before? Don't worry because odds are many of the sites you're competing with haven't either. Accelerated Mobile Pages is Google's new method of having mobile friendly pages rank higher on search engine results. If you want to gain an extra boost that many to this day still haven't taken advantage of, then you need to start, and you need to start now.
4. Location, Location, Geo-location
Sharing your address is one thing. Hooking up your address to the GPS system that will directly guide your customers to their business is another. Not to mention more and more people are looking for what is in their immediate vicinity via local searches. Much of your audience may be online, but don't use that as an excuse to neglect the people in your own neighborhood.
5. Always Deliver Good, Solid Information
No one likes filler, and if the first impression you give someone is of watered down, low quality content, odds are they will not be coming back anytime soon –or ever. It can be a grind but if you are serious about improving your rankings then you need to buck up and start to get serious about giving 100% good quality writing and presentation.
